A few days back, Prachi opened her little bakery, “Sugar Bliss,” and she knew she had to let the world know about it. However, traditional advertising was out of the question with a tight budget. That’s when she turned to social media. Within a few months, her cakes were in demand, all thanks to a strategic approach to social media marketing.
Let us take a look at what Prachi did:
First, she started with Instagram. Everyone she sent her cakes to said she made beautiful cakes, so she got an idea and began posting mouth-watering photos and behind-the-scenes videos on Instagram. She used trending hashtags and collaborated with local food bloggers, which brought her more visibility. She even went live while decorating cakes, making customers feel involved and excited.
Next, she tapped into Facebook. Her idea was to build a community. She created a page for “Sugar Bliss”. She started enjoying posting frequent updates and started sharing stories of her journey on her page. She also connected with the local communities through the Facebook Groups feature. It started conversations with the prospects, which, in turn, attracted loyal customers.
After her Facebook success, Prachi wanted to add a professional touch, so she joined LinkedIn. She shared her entrepreneurial journey here and connected with other small business owners. Being on LinkedIn, she learned a lot and it led to few business collaborations.
Lastly, Prachi didn’t ignore YouTube. Her videos sharing quick recipes and beautiful cake designs attracted many, and she became very popular on YouTube as well.
So, what is the key to Prachi’s success? She chose the right platforms based on the nature of her business, which helped her become successful. She consistently shared stories and engaging content. It transformed her small bakery into a local favorite.
If you’re a small business owner like Prachi, leverage the right platforms and make your story shine!
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